Kakadu is an expert consulting and design office specializing in premises and real estate. Since 2006, they have been assisting clients in making decisions that are ecologically, socially, and economically sustainable, as each good decision today is a step towards a better tomorrow. Kakadu has grown steadily in recent years, with combined revenues of about two million euros with its sister company, Silvana.
Owner Strategy Clarifies Roles and Expectations of Owners
Kakadu has two main owners who have nearly twenty years of joint entrepreneurship in the company. When operating in the operational activities of their own company, the role of an owner can easily be overlooked or merged with other responsibilities. Reflection purely from an owner’s perspective about the company’s situation and direction is rarely done. The larger the company grows and the longer it has been in operation, the more important the owner strategy becomes. Therefore, Kakadu engaged Aamu Partners for support.
The owner strategy project implemented by Aamu Partners ensured that the owners had dedicated time to think about the company solely from an owner’s perspective. Previous discussions among owners lacked clear structure and goals, leading to no concrete outcomes. As an independent and external facilitator, Aamu enabled a clear and goal-oriented discussion about what the owners want to gain from the business and their readiness to invest in its operations. Additionally, Aamu, as an external party, provided an opportunity to discuss matters without significant emotional charges and historical burdens.
At the end of the project, Kakadu received a crystallized and documented owner strategy, as well as a concrete and scheduled plan for utilizing the strategy in the company’s operations.
The documented owner strategy serves as a useful tool and guideline in decision-making, enabling long-term corporate strategy development. However, the project also provided other benefits to the owners. The project’s crystallization of the company’s “reason for existence” and the newly clarified future direction served as a major inspiration for the owners to develop their operations further.
“Without facilitated discussion, many issues would have remained in the background, not thoroughly addressed. Collaborating with Aamu helped get all owners on the same page and clarify our personal goals and the overall direction of the company.”
– Sanni Seppälä, founding partner, Kakadu
Owner Strategy Clarifies Company Direction
The owner strategy defines what and how owners want to benefit from their company. The owners’ intentions also determine the company’s strategy and future direction. Collaboration with Aamu’s experienced consultants provided Kakadu’s owners with new perspectives on the possibilities available to them and the company. It was also beneficial for the owners to consider these new perspectives together with a team that has encountered hundreds of different companies and thousands of business situations.
The owner strategy developed in collaboration with Aamu addresses why the company exists, what the owners aim for, how ownership roles are distributed, how board work is executed, legal aspects of ownership, and the company’s financing models. Based on the clarified owner strategy, it is now easier for Kakadu to communicate the owners’ intentions to its staff.
Benefits of the Owner Strategy Service for Kakadu
● The owner strategy was prepared quickly and efficiently,
without getting lost in day-to-day operations.
● The owner strategy follows a model tailored by experts,
addressing issues most important to Kakadu’s owners.
● The owner strategy is clearly documented,
making it easy to benefit from it later.
● The development of the owner strategy was supported by an external and independent party,
allowing even challenging issues to be addressed among the owners.
● The owner strategy will also help
in communicating the owners’ intentions and future plans to the entire staff.
● The owner strategy ensures
that the company’s operations bring the desired benefits to its owners.
"Creating an owner strategy is important for every company, and it is advisable to use an external and independent entity in its development. Collaboration with Aamu enabled constructive and goal-oriented discussions during which even the more challenging issues could be addressed, and many new perspectives were gained from the owners' point of view."Sanni Seppälä, founding partner, Kakadu.