References

INNO KUKKO OY is a long-established IT company operating under the brand name ManagerIT. The company offers a variety of IT solutions, including design, implementation, and hardware. They are particularly experienced in larger B2B projects such as the design and implementation of data centers and public cloud projects. The company generates an annual turnover of 3-5 million euros.

As the business grew, the company commissioned Aamu Partners for a business driver mapping (if you want to read more about what business driver mapping is, click this link).

Why was the business driver mapping commissioned?

INNO KUKKO was founded by IT veteran Joni Kukkonen, who brought his brothers into the business as it grew. The management team now consists of three brothers, passionate about IT solutions and with an unyielding desire to help their customers. Being client-oriented industry experts with a sincere interest in the industry led to strong growth. With growth came significant expansion in both services and product offerings, and the company’s view of profitability and other key figures was lost.

However, the company has a desire to grow and further develop its activities, so business driver mapping provided an excellent opportunity to clarify the company’s current situation and lay the groundwork for future plans and decision-making.

“Aamupartners helped us identify development areas in our company. We received valuable and practical guidance from them for measuring, analyzing, and implementing changes in our business operations.”
– Joni Kukkonen, CEO, INNO KUKKO OY

What were the benefits of business driver mapping?

Mapping business drivers lays the foundation for effective management of cash flow, profitability, and strategic objectives, and for leading the related actions. It also provides a deep understanding of the company’s profitability structure and cash flow causality, enabling enlightened and effective decision-making in the future.

Benefits of business driver mapping for INNO KUKKO:

• A more detailed and deeper understanding of the company’s business, cash flow, and their causal relationships.
• Identified business drivers enable more effective decision-making and better forecasting models. When changes in operational activities are noticed from the sales pipeline drivers, actions can be developed before these changes negatively impact financial figures.
• Identified drivers allow for reviewing and clarifying strategy.
• Identified development areas in sales process and its monitoring.

What concrete changes did the business driver mapping lead to?

1) Optimization and monitoring of profitability. The driver mapping provided a clear and comprehensive view of the company’s profitability formation. Based on this information, decisions could be made about which business areas the company should focus on for overall profitability, where to invest in the future, and which actions can be outsourced profitably.

2) Enhancing and monitoring the sales process. It was noted during the driver mapping that the company’s sales process would benefit from being more systematic, monitored, and having clear goals and subgoals. Following the driver mapping, the sales process began to be developed to match the desired growth and profitability targets.

3) Brand renewal. Once the driver mapping identified the company’s most profitable business areas, a plan was also made for the company’s strategic focus in the future. Now that the strategic focus is becoming clear, the brand was desired to be developed to support future plans.

Summary

The business driver mapping conducted by Aamu Partners provided INNO KUKKO with a precise and clear picture of the company’s current situation and a solid base to start building future plans and processes. The work of the management team is more pleasant and efficient when there is a clear model to follow the company’s key figures and lead the related actions. The driver mapping has helped INNO KUKKO OY develop as a company and enabled future growth.