VoiVeljet owns six restaurants and two catering restaurants in Turku. The chain is also responsible for the operational management of its restaurants and, in addition, offers bakery products, brunches, and dinner packages through its online store. The chain’s offerings range from weekday lunches to fine dining experiences. VoiVeljet’s annual turnover has been 6 million euros, and the company is continuously exploring new ways to reach the 10 million euro level.
Predictability Replaced Gut Feeling
The collaboration between VoiVeljet and Aamu began in 2018. The goal was to create clear tools and structure for managing the restaurants. VoiVeljet’s CEO, Janne Juvonen, primarily wanted to clarify leadership roles, develop data-driven management, and make financial forecasts more reliable.
It’s typical for the restaurant industry to have slim margins and decisions often made on gut feeling. Chefs specialize in creating culinary delights, not in financial calculations. This is exactly why Aamu’s Clarity service has been so helpful for VoiVeljet. With this cloud-based service, Aamu managed to consolidate data from various sources and convert relevant information into a visual format. Various models, tools, development ideas, and coaching sessions provided the restaurant chain’s management with the support needed to focus on their core activities.
Operating Margin and Cash Balance Doubled
The collaboration between VoiVeljet and Aamu has led to tangible, measurable results: with the help of the service partnership, VoiVeljet’s operating margin and cash balance have doubled. Both are six-figure sums. On a day-to-day level, the collaboration has eased the restaurant chain’s management burden by creating specific KPIs for each location, enabling logical decisions for each restaurant’s operations. Furthermore, VoiVeljet’s board work and reporting have been streamlined.
Aamu’s Calculation Model Saved a Location
As a result of the collaboration, Aamu also brought a different kind of data-driven management to VoiVeljet’s everyday life. Monthly meetings between the restaurant chain’s CEO and Aamu’s team focus primarily on how daily operations affect the cash balance.
Data-driven management has particularly helped VoiVeljet in evaluating the profitability of locations. Aamu developed an investment calculation model for this purpose, allowing the restaurant chain to measure profitability for both existing and new expansion sites. This model immediately proved its worth: a location under threat of closure turned out to be profitable.
Spring 2020: Disruption Financing and Tighter Monitoring
In spring 2020, like other industry players, VoiVeljet faced difficult times as COVID-19 closed restaurant doors. Aamu helped the restaurant chain survive the initial shock by securing disruption financing from Business Finland, ensuring business continuity during uncertain times.
Post the worst of the coronavirus crisis, profitability became even more crucial for the restaurant chain. As customers had slowly become accustomed to eating at home, reopening locations had to be carefully considered. As a solution, Aamu began monitoring the chain’s profitability on a weekly basis. Tighter monitoring made it easier to decide when and under what conditions different restaurants should reopen and which should remain closed for the time being. In addition, it was modeled how the popularity of online sales during COVID-19 could compensate for or increase sales.