References

Lujasys Oy operates under the brand name Lujasähkö. Lujasähkö provides electrical contracting services for residential construction developers. The cornerstone of the company’s operations is a unique business model, where they not only handle electrical contracting but also participate in the construction of buildings. The primary customers include residential construction professionals, for whom Lujasähkö delivers electrical contracting services in both large-scale regional projects and smaller ventures.

The collaboration between Lujasys and Aamu Partners was based on two company development projects utilizing the Clarity method: refining the ownership strategy and improving management team operations.

Refining the ownership strategy ensures that the owners’ goals are taken into account

Aamu Partners’ ownership strategy service clarifies the vision of the company’s owners. Lujasys Oy had an existing business strategy that had been used to develop and grow the company. However, the business strategy had been designed from the perspective of the company’s operations, not its owners.

In the ownership strategy work, Aamu’s experts, following the tested Clarity model, helped the owners outline their thoughts into an ownership strategy, which also facilitated goal-oriented discussions about the future among the owners.

“We hadn’t really thought these things through systematically, nor had we discussed them with each other. It was incredibly clarifying to go through the future following a clear model and document our thoughts and mutual understanding into an ownership strategy, which can also serve as a guide for developing the company in the future.”

Janne Levävaara, CEO, Lujasys Oy

It is effective to begin developing a company by mapping out what the owners want to achieve with their business, and identifying the resources and timeline needed to accomplish this. It is also important to prepare for unexpected events. The owners’ intentions provide direction for the company’s strategy as well.

The development of the ownership strategy also clarified Lujasys’ business strategy. The focus areas of the company’s strategy were adjusted to align with the owners’ goals. As part of the ownership strategy process, various future scenarios were reviewed, which proved to be highly beneficial for Lujasys.

“Having a documented ownership strategy allows for quick and efficient responses to changes in the business environment, as well as to opportunities and threats. For example, we were able to easily respond to the proposal to join the Eltrea Group and continue the business restructuring negotiations successfully.”

Janne Levävaara, CEO, Lujasys Oy

Concrete benefits of refining the ownership strategy:

• Long-term future plans are clear from the perspective of the owners, not just from an operational standpoint.
• All owners are aligned on the future, and important details have been reviewed and documented together as guidelines that are easy to refer back to.
• Clarifying the owners’ intentions led to changes in operational activities as well: the company strategy and its focus areas were revised to ensure the owners’ goals are achieved as desired.
• A documented ownership strategy makes it easier to respond to changes in the business environment.
• Since various future scenarios were considered during the creation of the ownership strategy, the company’s owners were prepared when the business restructuring proposal arrived.
• With the owners’ intentions and initial plans clearly defined, clear terms could be drafted for the restructuring discussions, enabling successful negotiations.

Developing management team operations increased the company’s value

Before their collaboration with Aamu, Lujasys lacked a clear model for management team operations. Company leadership was mostly handled through informal phone conversations between owners and key personnel, often during the course of other work tasks. During the ownership strategy project, Aamu’s experts identified the need to strengthen the management team’s operations. This step was also recognized as essential to ensure the achievement of the owners’ goals.

“Before refining the ownership strategy, we hadn’t fully recognized the need to develop management team operations, but we are very pleased that we identified the need and developed a solution for it together with Aamu.”

Janne Levävaara, CEO, Lujasys Oy

A company’s value cannot be determined solely by calculating straightforward financial figures; qualitative factors also play a significant role: “Sustainability & Stability,” “Scalability,” and “Transferability.” Effective management team operations positively impact all of these qualitative areas, thereby increasing the company’s value, whether the goal is to maximize dividends or prepare for business restructuring.

Lujasys, together with Aamu’s experts, developed a management team model specifically suited to their company. It is important that the chosen working methods align with the individual characteristics and preferences of key personnel to ensure that management team operations bring benefits rather than challenges. The development of organizational processes and working methods should not be a goal in itself, but should clearly support operational activities, enhance efficiency, and improve the smoothness of day-to-day work.

“Meetings and internal bureaucracy are not something we’re passionate about, but we still wanted to lead and develop the company efficiently and professionally. The model for management team operations that we tailored with Aamu is exactly what we needed.”

Janne Levävaara, CEO, Lujasys Oy

The added value from developing management team operations quickly materialized for Lujasys during the business restructuring process. During the development project, the company’s owners were approached with a proposal for a business arrangement, in which Lujasys would merge with two other companies to form a group called Eltrea Group. Thanks to the ownership strategy that had been established, it was easy to respond to this proposal.

“When, as the owner of an SME, you know what you want and what you’re willing to invest, it’s always possible to explore emerging business restructuring opportunities and engage in further discussions.”

Janne Levävaara, CEO, Lujasys Oy

Concrete benefits for Lujasys Oy from developing management team operations:

• Leading and developing the company is easier than before.
• A management team model was created that perfectly suits key personnel.
• Clear management team operations enhance the company’s qualitative value factors, such as “Sustainability & Stability,” “Scalability,” and “Transferability.”

Summary

Aamu implemented two ownership value development projects for Lujasys Oy: refining the ownership strategy and developing management team operations. The ownership strategy ensures that the company’s owners receive the rewards they deserve and that the company can swiftly respond to threats and opportunities in its operating environment. The management team development project was tailored specifically for Lujasys, enabling the professional leadership and development of the company.