References

Founded in 2013, Voda Nordic Oy is a Finnish growth company led by owner-entrepreneurs. Voda Nordic specializes in water chemicals and offers consulting services in water and environmental matters, based on their employees’ extensive experience in the water and cleantech sectors. Voda Nordic Oy responds to market demands with a customer-oriented approach and places its clients’ goals at the core of its operations, committing to quality and environmental values in all its activities.

The company has two separate water chemical production plants in Finland and also imports chemicals used in the water sector. They deliver products directly to their clients from logistics terminals located throughout Finland.

The Partner of Equal Entrepreneurs

Voda Nordic was founded over ten years ago by Tuomas Rinne and Aija Jantunen. The business has grown year by year, and it soon became timely to consider obtaining external support. Tuomas and Aija did not want an external board, so the Clarity partnership was the perfect service for them. Aamu Partners was founded by Finnish entrepreneurs who wanted to develop a service that would enhance the owner-value of SMEs in the same way as an external board or a private equity investor would.

“We left a public company to start our own business, and over time, we realized it’s good to test and challenge our views. With Aamu’s skilled team, we get guidance and encouragement suitable for us to make the right decisions based on knowledge. Conversations between two entrepreneurs often become even more fruitful when Aamu is involved in thinking about the best for the company.”
– Tuomas Rinne, Voda Nordic

Each Clarity partnership is customized for the client, and at the core of the partnership with Voda Nordic is the purposeful development of business operations and the facilitation of cooperation between two equal entrepreneurs.

Knowledge-Based Decision Making

Voda Nordic’s owner-entrepreneurs had been conducting profitable growth business for a long time, but the Clarity partnership opened up the company’s figures for the owners’ decision-making in a new way. The tailored software included in the Clarity partnership makes it clear and efficient to track the company’s figures and, for example, various margins.

“With the Clarity software, we can delve deeper into the logic of our business and see where revenue comes from, and where profit is generated. Through cooperation, we can make justified decisions based on the right information, for example, regarding growth investments. The understanding gained from cooperation especially eases the management of financing as part of our growth strategy.”
-Tuomas Rinne, Voda Nordic

While software is an essential part of the Clarity partnership, the most important benefits for the client company are the expert team and the systematic and continuous working method. The core of the work involves monthly meetings where the SME’s management is presented with a situation report of the company, along with highlights and action suggestions based on the numbers.

“It has been great to delve into the company’s numbers with the expert team. Our own knowledge was already at a good level, but through cooperation, our understanding and expertise have grown even further. Learning through doing is the best financial coaching an entrepreneur can hope for.”
-Tuomas Rinne, Voda Nordic