Grapevine Media Oy is a strategic marketing communications agency with a digital heart, where CEO Marika Siniaalto spends her time on development projects, clients, and staff. The company particularly needed help in clarifying financial metrics to justify development projects.
The collaboration with Aamu Partners started just before the COVID-19 crisis hit. With the arrival of autumn, the partnership continued in a more tranquil manner, increasing confidence in the future and new projects.
A Personal Trainer Approach from Aamu Partners Eases the CEO’s Workload
Marika Siniaalto appreciates the regular financial reviews conducted together, likening the collaboration to having a personal trainer that eases her workload and justifies various development projects.
At Grapevine, several people use Clarity. Siniaalto mentions that while financial numbers have always been openly discussed, conversations with experts enhance understanding.
“Now, with expertly informed data, we benefit more. We regularly review numbers with Aamu’s consultant, giving us important reminders and justifying extra efforts internally, even in challenging development projects,” says Marika Siniaalto.
Clarity Reveals Key Metrics Guiding Company Direction
Marika values how Clarity’s homepage highlights show the most crucial metrics defining the company’s direction.
“The homepage highlights of Clarity remind us of important metrics and goals, keeping our direction clear in our minds. I’ve noticed it also subconsciously guides our actions. In times of remote work, it’s vital that our entire team is aware of our status. When our task force is informed, actions move in the right direction,” Marika explains.
Clarity’s Forecasts Help Focus on the Future
In the midst of hectic daily life and work, it’s beneficial to have assistance in contemplating future goals.
“The team at Aamu Partners reminds us to look towards the next year and think long-term, especially when we’re too focused on the present,” shares Marika Siniaalto.
Monitoring Numbers is Easier with Clarity
According to Marika Siniaalto, tracking numbers in Clarity is easier than using just electronic financial management tools.
“We’ve developed our financial tracking with Aamu along the way. Whenever we needed a new metric for monitoring, it was added. We generally have a good feeling about Aamu Partners, as they’ve provided a lot of help in various areas,” Marika summarizes.
Aamu Partners acts as a financial personal trainer for them, thereby easing the hectic life of a small business CEO and alleviating occasional feelings of inadequacy.Marika Siniaalto, CEO, Grapevine Media Oy