Nanoksi sought clarity in its expanding business and investor communications. Aamu offered its expertise and Clarity system, ideally suited for business analysis and developing investor communications. This also clarified Nanoksi’s growth strategy. Analyzing the cash flow forecast as part of Clarity’s implementation demonstrated the strategic importance of choosing distribution models for sustainable, profitable growth.
Later, Nanoksi intends to incorporate its corporate model into Clarity, allowing the company to monitor its partners’ sales and provide them with various modeling options.
Clarity for Investor Communication
Nanoksi, a Finnish company, provides nano surfacing solutions for both corporate and individual clients. These solutions enhance surface hygiene by reducing pathogens and harmful organic compounds. Nanoksi’s methods also make surfaces dirt-repellent and easier to clean without strong chemicals, thanks to their efficient, ecological, and safe techniques.
The partnership with Aamu began when Nanoksi needed support in modeling its chosen strategy and improving investor communications. Seeking clarity for its business development, the company aimed to replace Excel analyses with a structured system. For this purpose, Nanoksi wanted to model its cash flow forecast to present a professional view to its board and potential investors, in line with its strong growth goals and international expansion.
Aamu Clarifies Growth Strategy
As investor communication became clearer and more structured with Clarity, Nanoksi’s growth strategy was also refined. The company had attracted interest from potential distributors worldwide. Discussions with Aamu highlighted the importance of the partner model selection and the challenges in scaling domestic models for export.
Nanoksi’s nanopainting solution combines a high-value, low-unit-cost product innovation with a less scalable painting service. To ensure good margins without large investments in internationalization, finding suitable partners for different customer segments is crucial.
In the initial workshop, the focus was on refining Nanoksi’s strategy, emphasizing product focus and criteria for future partners. Aamu led a strategic workshop for Nanoksi’s management team and board, identifying primary target groups and the ideal partnership model. This framework assists Nanoksi in choosing the most suitable partners and prioritizing efforts.
Enhanced Sales Tracking
For the cash flow forecast, Aamu first visualized Nanoksi’s sales cycle length using data from the CRM. This visualization guided how to manage the sales pipeline more effectively. Subsequently, Aamu began systematically calculating Nanoksi’s sales efficiency and profitability, creating a dashboard in Clarity. This system also scales for tracking partner sales, providing valuable information for investors as Nanoksi seeks growth funding.
Scalable Profitability Tracking in Group Model
Nanoksi aims to increase its revenue tenfold within a few years, mainly from international markets. Aamu supports Nanoksi’s partner strategy implementation, ensuring growth follows the plan. This involves managing the sales pipeline to support growth assurance. Clarity will continue aiding in management, both domestically and internationally, and remains vital for investor communication. Future plans include integrating the group model into Clarity for partner sales tracking and offering them various models.
We didn't acquire the service based on our current state, but rather for its necessity in achieving our future goals.Tomi Viitanen, CEO, Nanoksi