Case in a nutshell
Markkinointitoimisto WDS uses Clarity in order to establish and maintain a link between their business model, key operational as well as financial metrics that drive their business. That is often a challenge in creative industries, since many essential drivers of the business are intangible and cannot be found in financial statements nor CRMs. With help of Clarity team, Perttu Paukkeri, the CEO of WDS, is now able to fully direct his energy into actual strategy execution and be a more confident leader.
Markkinointitoimisto WDS as a company
Markkinointitoimisto WDS is a marketing agency specializing in helping companies build and implement successful help of their Outsourced Marketing Team service, which combines digital technologies and creative mindset of their specialists. The company was established in 2010 and today it employs 10 people.
“Aamu Partners had the proactivity we were looking for”
Our cooperation with WDS started from a situation, when the company had been growing for a couple of years. That had resulted in a constant lack of time to spend on the company’s own strategy work. Additionally, there was a need for a separate financial specialist. Unlike many companies, Perttu already knew, that financial management could be outsourced to good field specialists, since WDS had outsourced financial activities before.
“I have chosen Aamu Partners and Clarity, because I felt that in addition to their experience in strategy and finance, they were able to understand the nature of our business and the industry in general. They had the proactivity we were looking for. We do not tell them what we need for our next monthly meeting, they come up with suggestions for our business themselves.”
“The most eye-opening part of Clarity has been modeling the business logic”
“Visualizing the causal path to the goals set in strategy and seeing how it can be logically linked to financial figures is very powerful. With Clarity we can easily monitor the progress of the strategy execution in figures. Tracking down the root causes of issues has become much clearer. All the relevant financial reports are all in one place and visualized. Board reporting, as well as internal reporting is almost effortless.”
“None of the dashboards or software I used in the past have made this possible”
“Today, we follow the numbers and graphs we haven’t exploited before. Seeing the strategic metrics in a visual form has directly increased the quality of our leadership. The easier your data is to understand, the better your business decisions are. Monthly meetings with Aamu Partners team really enable great sparring for our business.”